“This move forms part of our mission to broaden public access to basic services via the Internet through the Free Basics programme, while reducing the cost to get online. Additionally, Digicel is always striving to provide more value through new and innovative ways and free Facebook (and Free Basics) is another way we’re fulfilling this value proposition to all our subscribers.” Digicel commenting on their introduction of Facebook Flex and Free Basic Digicel has clearly started a war against all comers, including FLOW Jamaica and Caricel, like a SledgeHammer, Rihanna Style! As of Friday July 1 st 2016, Digicel has launched a new pair of services called Facebook Flex and Digicel Basics. Facebook Flex gives unlimited access to Facebook and Facebook Messenger, allowing customers to even upload pictures without the need for a data plan or credit. Can I get an Amen!? Wait, I’m not finished as yet!

Digicel Basics, their other big product, is a set of selected and approved websites that Digicel Jamaica customer can also access for free without the need for a data plan or credit. These websites provide essential information on the following: • Communication • Education • Finance • Health • Local Information Websites • News This includes GOJ Websites, thanks to negotiations initiated by the Minister of Science, Technology and Energy to allow Jamaicans to view Government of Jamaica Websites for free without a Data plan or without using up your credit. So why is Digicel doing this? Digicel and Internet.org – Shifting Stance on Net Neutrality, one website at a time Jamaica, the 5 th Digicel market to get free access to Facebook, is joining other countries as part of the internet.org initiative that has the support of Facebook. Started in Digicel Panama, the initiative to make Facebook and other informative website free to access has also been launched in the following countries: • Panama • El Salvador • Suriname • Barbados Other countries that Digicel operates in will surely follow, as free Facebook and access to informative and education websites will attract more users to use Digicel’s LTE service. For this reason, Digicel is bearing the cost of this initiative, to quote a digicel spokesperson: “We believe it will increase the number of new customers who didn’t have access to the Internet before or simply didn’t feel the need to use it. Digicel is working closely with Facebook to provide free access to Free Basics and Facebook Flex and we are jointly marketing this to increase awareness and get more customers connected to the Internet.” This goes a little against their opposition on Network Neutrality or Net Neutrality for short, as they’re selectively choosing a particular set of websites to be freely accessible to the public.

Then again, it also opens up the possibility that if interested parties wish to have their websites accessible for free on their Network, they would have to pay Digicel for that privilege. So what does this mean for FLOW Jamaica?

Digicel Facebook Free and Digicel Basics – FLOW Jamaica Data Plans now in Jeopardy Free to not only use Facebook but to also download the installation software as well as to receive updates and upload pictures. Simply put, FLOW Jamaica is as good as dead! This as a problem that is plaguing FLOW Jamaica customers is the fact that their Data plans finish quickly, eating off their Credit. This is to the point that Wi-Fi is the weapon of choice to save your FLOW Data Plan as explained in. Check out the post on their @DIGICELjamaica Twitter feed: Facebook w/NO Data Plan! 😮 Try Facebook Flex today and enjoy the world's largest social network for FREE w/ Digicel. — Digicel Jamaica (@DIGICELJamaica) Folks, this is effectively Unlimited Data, but specific to a particular Website!

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Nicely done, Digicel! Digicel makes Facebook Free – Sweetener to entice users of Digicel LTE users Please note that this isn’t Facebook Zero, which allows you to post words but no images or heavy graphics. This is the full-blown Facebook App, the same one that gobbles up 500GB or internal memory when installed and uses up a bulk of your system resources to the point I’d recommended its removal as I’d explained in. Quite fitting tribute too, as Thursday June 30 th, 2016 was Social Media Day! Connect with the world ❤📱🌎 Happy from Digicel! — Digicel Jamaica (@DIGICELJamaica) This strategy move ensures that Digicel, having launched Digicel LTE as described in will remain on top of the coming 4G LTE Competition. It also solves the problem of you Megabytes running off too fast, as at the faster speeds, you’re expensive Digicel LTE Data plans will be finished even faster!